Da‘wah (Arabic: دعوة‎) usually denotes the preaching of Islam. Da‘wah literally means “issuing a summons” or “making an invitation”, being the active participle of a verb meaning variously “to summon” or “to invite” (whose triconsonantal root is د ع ى).

A Muslim who practices da‘wah, either as a religious worker or in a volunteer community effort, is called a dā‘ī, plural du‘āt. A dā‘ī is thus a person who invites people to understand Islam through a dialogical process, and may be categorized in some cases as the Islamic equivalent of a missionary, as one who invites people to the faith, to the prayer, or to Islamic life.

Da’wah or Call towards Allah, is the means by which the Prophet Muhammad (pbuh) spread the message of the Qur’ān to mankind. After the Prophet, his followers or Ummah assume the responsibility of the Dawah to the people of their times.


1 Comment

  1. Assalam Alaykum Shaykh. JazakAllah khayr for bringing this to attention. I found the following statement quite thought-provoking: It could be that studying Islam has been glamorized and students of knowledge are treated like celebrities I would go further and state that the culture of commericalisation of pretty much everything, which includes within in it a glamorised marketing package to sell an artifiical world to the people has impacted the way the sphere of seeking ilm. The point of Shuyukh as celebs I have found to be quite true and the statements sometimes made by sisters, I can confirm. Its all rather MTV-esque. What happened to the nasheed culture upon the onset of its commercialisation is happening in the case of seeking knowledge.What do you think Shaykh? though the marketing element can be used as a tool for Dawah, do you think it is perpetuating a culture along with it, its’ adverse effects at the same time?

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